Makeup 101-Base
Here are
questions regarding how to apply foundation, concealer and
face powder.. Enjoy!

FOUNDATION APPLICATIONS
HOW DO YOU CHOOSE THE RIGHT COLOR
FOR YOU?
Try at least 4 colors at a time along your jawline. The one
that seems to disappear is the one you should be wearing.
Try to do this in natural light too. Remember, I know its
harder for us 'Natural Girls,' but don't forget that you can
blend formulas or even colors to make the right shade. Just
let us know that's what your planning to do, and we'll
include a little pot for you to mix in.
I BOUGHT A COLOR THAT FIT ME PERFECTLY
LAST YEAR, BUT NOW IT SEEMS LIGHTER FOR ME. WHAT
HAPPENED?
Its important that woman re-evaluate their foundation shades
regularly. The most common reasons for skin color changes
are exposure to the sun. By wearing a facial sunscreen under
your makeup, you can prevent this. We have an SPF8 and 15,
and we have some skincare that contains a natural sunscreen
as well. But lets not forget an obvious reason for getting a
two-toned face, blending. Make sure you blend well!
WHICH FOUNDATION IS THE PUREST?
I get this question a lot. We wouldn't have these if we
didn't think they were the purest on the market. I'm always
looking for more though. But if you have allergies, make
sure you look at the ingredients well. One may be allergic
to mica, the other titanium. Somehow we can find the perfect
color and brand for you. Don't forget that we also have
powders that add color, and sometimes just a little
concealer with it does the trick!
I NEED A FULL COVERAGE
FOUNDATION. WHICH OFFERS THE MOST COVERAGE?
I'd say that the creams offer the most coverage. Real PurityŽ
is more like a liquid. It may be perfect for you however. It
takes trying it to decide. If the creams are to thick and
the liquid is to thin, try blending a little of each.
I HAVE OILY SKIN. WHICH WOULD BE BEST
FOR ME?
The only foundation we have that comes in a formula for
combination/oily skin is the Logona matte formula's. I think
the Real PurityŽ may also work for you, especially if you
need to lighten or darken the shade.
HOW DO YOU DECIDE ON THE LOOK THAT BEST
FITS YOUR EYES?
There are two things to consider as far as your eyes are
concerned. One is their placement, and the other has to do
with the eyelids themselves. Evaluate your eyes from both
perspectives. Then decide which, if either, characteristic
predominates. Certain eye makeup techniques will draw
attention to the placement of your eyes, while others will
minimize it. It all depends on how you want to look. The
second thing you need to consider is your eyelid. Since
that's where most of the color goes, it's really a question
of how much or how little of your eyelid shows when your
eyes are open. Prominent, or very noticeable, lids are the
extreme on one end of the spectrum; hooded (or hidden) lids,
on the other end.
WHAT'S THE BEST WAY TO APPLY
FOUNDATION?
You can use your fingers and dab the color over the face,
then blending it well. You can also apply the color with a
sponge. If using a sponge, make sure you rinse it well.
Bacteria from the sponge can be a bad thing for all natural
products. It can also encourage acne skin for those who
suffer from skin problems.
IS FOUNDATION SUPPOSED TO BE APPLIED TO YOUR
NECK?
No. This is totally unnecessary, not to mention expensive.
In the past, it was a common practice however. Woman had no
choices in foundation, and they had to make their neck blend
in with their face. Not anymore. I think we have more
choices in natural foundations then they had then!
HOW CAN I HIDE MY FRECKLES? IS
FOUNDATION THE ANSWER?
To use foundation would mean that you'd have to choose a
foundation that matched your freckles. I saw a woman
desperately doing this and it was not a pretty site. Why not
minimize their appearance by wearing a foundation color that
matches your skin tone. You can apply translucent face
powder with a sponge. It's also important to note that
avoiding sun exposure helps. Many of my friends become
unbelievably 'tan' due to freckles, from sitting in the sun
or just walking about.
PRESSED POWDERS
LADIES WITH RED TONES
For many, covering problem areas have been just that, a
problem. Earths Beauty is trying to meet the challenge. We'd
like some feedback on this if possible. They've developed a
corrective green face powder. Now a shade like this has been
known to even out red tones, but is it enough in a powder?
Ladies, experiment with this if you have problems with
rosacea, broken capillaries and such. Just try one sample.
Mix it with your concealer maybe, apply it alone or on top
of your foundation. I do not have this problem and I'd like
to see how this shade can be beneficial.
BEAUTY TIPS ON POWDER
The most important trick in using powder is knowing when to
use it. Powder-based products should always be applied after
you've finished applying your liquid or cream foundation
makeup. In order, you should apply foundation, concealer,
rouge (cream blush), then face powder. If your using a
powder blush, you'd put the face powder on first, then apply
the blush. This saves you from having to retouch your
blusher ladies. Face powder sets everything. It gives you a
smooth, matte finish. There are loose and pressed powders
available. Loose powder is easier to apply, but for the
'Girl on the Run', you will probably want a pressed to run
with you! Its easier to do the touch ups. Face powders that
are translucent won't change the color of your complexion,
but they aren't colorless. To choose a shade wisely,
consider your foundation color. We recommend samples as it's
your only way to know your getting the right shade. The best
way to apply loose powder is with a big, fluffy brush. We
have a wonderful hardwood handle brush that I absolutely
love. Fluff the bristles on the back of your hand before
dipping into the powder. Now dip the top into it and gently
tap off the excess. Start in the middle of the face and work
down in the same direction of your facial hair. Repeat this
process on your forehead and then brush off the excess. An
eyebrow brush is great for the brow area! You can also apply
loose face powder with a sponge. That gives you a more
porcelain-like finish. Its great for the T-Zone, or those
with more than enough oil for themselves!! You'll want to
press the sponge into the product, squeeze the sponge tight
so the powder doesn't come off, then apply it to your face
one section at a time. You can buff off the excess using a
large powder brush. You'll follow the same guidelines in
applying the product as mentioned before. During the day
you'll probably want to carry a pressed powder. Make sure
you blot your face to remove any surface oil, then apply the
powder as needed. For those with contacts, always be careful
to avoid the eye area. You don't want any particles ripping
your contacts! I hope this was helpful to those who are just
beginning to wear makeup again. Please give me some feedback
to what you've read and how its helped you..
REFERENCES:
Beauty Advice Came from the following books: Inside Beauty,
Articles from Magazines
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